Service Designer

If you want to become a service designer, you need to see beyond individual touchpoints. You need to understand how entire systems work together to create experiences that span digital products, physical spaces, and human interactions. This path gives you 27 units covering the skills that matter, including AI capabilities that help you analyze and prototype service experiences faster.

You start with design foundations and design thinking. You'll see how to frame problems in ways that lead to better solutions, and why service design requires thinking about the whole journey, not just the parts. The path teaches wireframing and common patterns early because even services need tangible representations. As you progress, you learn how AI fits into research and design work. Not to replace human insight, but to help you process feedback, identify patterns, and test service concepts more efficiently.

UX research comes next because service designers need to understand people deeply. You learn qualitative research methods and how to plan A/B tests for service improvements. Color psychology and design accessibility teach you how details matter in every channel, from digital interfaces to printed materials to physical spaces. Information architecture helps you structure complex services so people can navigate them without getting lost or frustrated.

The path focuses heavily on workshop facilitation and service design fundamentals. These are the core skills service designers use every day. You facilitate sessions with stakeholders from different departments. You map customer journeys to find moments where the experience breaks down. You create service blueprints that show what happens on stage and backstage. Each course is built by leading industry experts who understand how service design actually works in organizations.

Customer journey mapping gets its own dedicated section because this is how service designers communicate insights. You'll learn to visualize the current state, identify pain points, and design improved experiences. The psychology modules teach you why people behave differently in different contexts, and how small changes in service delivery can shift outcomes dramatically. Human-centered AI and gamification show you techniques for making services more engaging and responsive.

Later sections cover product development lifecycle, product analytics, and government design foundations. These help you see how services get implemented in different contexts. Government design is especially important because many service designers work on public services where stakes are high and constraints are real. The project briefs throughout mirror actual work. You might create user personas for a healthcare service or map a complete customer journey. These become portfolio pieces that show employers how you think about systems and solve complex problems.

When you finish, you'll know how to facilitate workshops that bring teams together, map journeys that reveal insights, and design services that work across multiple touchpoints. You'll understand how to balance user needs with organizational constraints, incorporate AI tools into your research and design process, and advocate for service improvements backed by real evidence. You'll be ready to make services better from day one.