Rufai Lateefah

Hi there! I'm a sociologist, a writer & a product designer.

I'm currently working as a product designer at the Dataseed Company, a Fintech company in Nigeria that focuses on providing ethical lending facilities to everyone in the country.

I have also been able to work on different products, B2B and B2C across different industries.

As a sociologist, my objective research skills have come in handy while working on these products. It helps me bring a unique, human-centered approach to each of the products I have worked on.

You can say I help bridge the gap between technology and people, making solutions (via products) more engaging and user-friendly.