Nada Elsayed Abu-Ahmed

A half-day design workshop for Aura, a modern fashion e-commerce platform, aimed at identifying and prioritizing customization opportunities

Note on Project Selection: Instead of the suggested dating app scenario, I chose to apply this A/B test to a Job Search app (Indeed). I beli

This design aims to create an ethical, inclusive, and accessible shopping experience that aligns with the brand’s sustainability values. Eac

Aura is a modern fashion website that acts as a personal digital stylist, helping users discover, style, and shop outfits effortlessly. The

Platform: Social Media App Device: Mobile Research Methodology : Conducted short interviews with a small group of potential users (friends a

This project explores new ways to enhance usability and engagement in a video streaming service. The focus was on creating features that add

This project was a great opportunity to experiment with colors and accessibility in UI design. Feedback is always welcome and appreciated!