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I chose Zenkit as the object for reimagining its brand image. The original primary color is blue, which gives an overall impression of trustworthiness, calm, and cleanliness.

My goal is to create more focus, add a bit of energy, while still maintaining a sense of calm for the user.

Let's see how I apply color palette to design in the presentation

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Reviews

2 reviews


Great job, Gia! Your presentation and redesign were amazing. I was pleased that you included UI examples and WCAG, which are often overlooked. However, I was wondering why you decided to use a red colour for notification pops but a darker colour for the number of notifications. Perhaps it was due to brand guidelines, but it felt like it lacked a sense of urgency. Anyway, good job!

I use red for notification alerts because it effectively grabs users' attention and, moreover, it is globally recognized and familiar to most users. It doesn't affect the overall color scheme of the brand either. As for the black notification count, I wanted the chat notifications to not interfere too much with users focusing on their tasks when using the app. Black also adds a modern touch to the design. Thanks, Elene, for reviewing my work <3

In the original version, it feels like everything is blue, making everything look the same. But the way you use different colors for different parts of the UI makes the structure much clearer at a glance. 

Thank you for reviewing my work <3

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