Yape

First and best digital wallet in Peru, with 14M active users.

Participación constante desde el chapter de diseño:

• Human Centered Design - continues discovery and research (remote interviews, archetype design, journeys, empathy maps, etc.), concept proof, card sorting, tree sorting, usability testing (with usability and satisfaction metrics).
• Design Thinking - Facilitation of workshops for empathy and ideation, and prioritization workshops for MVPs with team members and stakeholders. Facilitation of technical validation workshops with delivery + legal + marketing + security teams, among others.
• Information Architecture Frameworks - Site maps, flow charts.
• Interaction Design with the User Workflows framework - happy, unhappy and alternative paths.
• Design of the Design Language System - Definition of voice and tone, creation of grammatical guidelines, emoji usage guidelines, glossary, analysis and definition of terms, all based on the three Yape archetypes.
• Constant participation in the design of the project's Design System.
• Participation in ad-hoc metrics analysis and data analysis for continuous improvement.
• Lean Design - Constant application of principles in day-to-day activities.
• Agile with Scrum - Throughout the project development with the squad (Squads composed of Project Owner, business + design + delivery).