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Project Brief -

Objective: To identify and prioritize the most promising new features for the personal finance app, ensuring they align with user needs and market trends.

Duration: 2 days (split into focused sessions).

Participants:

  • Design Team (UI/UX designers, researchers)
  • Product Manager
  • Developers
  • Stakeholders (representatives from marketing and customer support for user insights)

Alignment with Industry and Product Category -

  • Industry: Fintech (Personal finance apps).
  • Trends: Incorporate features like gamified savings, AI-powered insights, and customizable budgeting tools to stay competitive.
  • User-Centric Design: Ensure the workshop focuses on solving pain points highlighted in user feedback and analytics.
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Good one! Clean and straightforward!


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