UX Research Survey for Food Service

Introduction:

Biryani By Kilo offers freshly made, authentic biryani with both delivery and dine-in options. They provide a rich and flavorful biryani experience for every customer.

Survey:

The survey offers valuable insights into user behavior and preferences for Biryani By Kilo, helping the brand tailor its offerings and marketing. Here's how:

1. Demographics & Location (Questions 1 & 3): Helps understand age groups and geographic preferences, allowing for targeted marketing and expansion strategies.
2. Employment Status (Question 2): Offers insights into income level and potential ordering behavior. For example, students or part-time workers might have different preferences than full-time professionals, influencing pricing strategies
3. Consumption Frequency (Question 4): Reveals how often customers eat biryani, helping design loyalty programs and promotional strategies.
4. Ordering Behavior (Questions 5, 6): Identifies key factors in choosing biryani services (taste, delivery speed), preferred ordering channels, and insights on competition. This helps improve the user experience and identify areas of differentiation.
5. Delivery Expectations (Question 7): Shows how important delivery speed is for customers, guiding improvements in logistics and delivery service.
6. Competitor Insights (Question 8): Provides feedback on what customers like/dislike about other services, helping Biryani By Kilo stand out with better offerings.
7. Future Opportunities (Questions 9, 10, 11): Gauges interest in new services (like subscription models) and uncovers areas for improvement based on user feedback.

Conclusion:

The survey effectively reveals key insights into customer preferences, ordering behavior, and service expectations, helping Biryani By Kilo refine its offerings, attract more customers, and build stronger loyalty.