UX Research Survey for Food Service

You’re already doing a lot of things right. Your survey is clear, the flow makes sense, and you’re touching on the critical areas the design brief asks for. It shows you understand the basics of good UX research.

If you want to push it even further, there are a few easy upgrades you could make.

The first thing is the length. 21 questions are a bit too much. If you tighten it down to around 15, you’ll keep people more engaged and get better-quality responses. Most users drop off when surveys feel long, even if the questions are good.

You’ve focused a lot on grocery delivery, but the brief is about food delivery more generally. A few small changes in your wording would open it up to meals, snacks, and anything users order online. This way, your data will be stronger and more complete.

Adding skip logic would really polish the user experience. If someone says they don’t use food delivery, there’s no need for them to answer satisfaction questions. Guiding users through only the questions that apply to them shows you care about their time.

One small addition you should make is a short consent line at the start, like 'Your answers are anonymous and will only be used for research.' It’s simple, but it signals to users that you’re professional and thoughtful.

Right now, you’re mostly checking satisfaction with what exists. That’s good, but the brief also asks you to find new opportunities. Asking about frustrations and wish-list features would really strengthen your research.

Here are a few questions you could add to go even deeper and make your survey stand out:

• 'What is the most frustrating part of using food delivery services today?'
• 'Have you ever stopped using a food delivery service? If yes, why?'
• 'If you could improve one thing about food delivery apps, what would it be?'
• 'What new feature would make you choose one food delivery service over another?'
• 'How important is having healthy food options in delivery apps to you?' (Scale: Not Important → Very Important)

These questions would help you capture real user pain points and future needs, not just what they like or dislike right now.

You’re really close to nailing it. With a few tweaks and these extra questions, you’ll not just complete the brief — you’ll show you can think one step ahead as a UX researcher.

Thanks for sharing your survey form. The questions intended to cover the aspects described in the task brief. Good.

Here are some considerations:

1. I am curious to know how many questions any target survey participants would like to answer. Not sure if 21 questions in one survey overwhelming.
2. Behavioral questions might elicit more accurate insights. General opinion related questions might lead to reliability issues.

All in all, your survey is well done.

You do a lot right. Your research reveals that the river makes sense and touches on the important areas that the cocarnal realm of design asks. It shows you understand the fundamentals of excellent UX research.