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I created user personas for Instagram to better understand and address the diverse needs of their users.

I found that users are often frustrated by issues like irrelevant ads and a cluttered interface, which can overshadow meaningful content and make content discovery difficult.

User Personas for Social Media App - Instagram 1

User Personas for Social Media App - Instagram 2

User Personas for Social Media App - Instagram 3

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Figma

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Thank you for your submission, Ipek!

However, there are several aspects where you can enhance the persona to make it more comprehensive and actionable for UX/UI design:

  • demographics - you could add income level and professional level experience
  • personality - give more context in explaining how each trait manifests in the user persona behavior.
  • social media - explain how each user uses each platform and for what (e.g., LinkedIn for networking, Instagram for inspiration)
  • biography - daily routine could give more context on how user uses instagram
  • goals and needs - hierarchy of needs and long term vs short term goals
  • pain points - explain emotional impact - how does this pain point affect him emotionally and professionally
  • motivation - add details on what specifically triggers these motivations
  • frustration - provide a rate scale to give a wider image

Keep up the good work!

Great vibes!

I really appreciate it your feedback Cristian and will take a closer look at your suggestions.
You rock

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