User personas for SaaS Platform

Kseniia, thanks for sharing your work on creating user personas for a SaaS platform with AI call agents with our UXcel community.

Here are some suggestions to further enhance your user personas:

1. Demographic Details:

Enriching your personas with demographic details such as age, location, and company size is a significant step. This can provide valuable context for understanding their unique perspectives and preferences, contributing to a more personalized user experience. This additional layer of information can help tailor the SaaS platform's features and interface to resonate more effectively with each user group.

2. Behavioural Patterns:

Delving deeper into each user's specific behaviours and habits would offer valuable insights into how they interact with technology and approach their work. Understanding their workflows and preferences could guide the design of intuitive and user-friendly interfaces.

3. Goals and Motivations:

Expanding on the "Core Needs" section to explore each persona's underlying motivations and aspirations can create a deeper connection with their needs. Understanding the "WHY" behind their goals would enable the design of features that genuinely address their pain points and deliver value.

4. Technical Proficiency:

Assessing each persona's technical proficiency would help determine the level of complexity and guidance needed in the *AI call agent* platform's interface. This insight would ensure that the platform is accessible and user-friendly for individuals with varying levels of technical expertise.

5. "Day in the Life" Scenarios:

Incorporating brief 'day in the life' scenarios for each persona could vividly illustrate their typical workday, challenges, and interactions with the AI call agent platform. For instance, a customer support representative's day might start with checking the platform for pending calls, followed by using the AI call agent to handle customer queries. This narrative approach would provide a more holistic understanding of their needs and help identify opportunities for improvement.

Additional Considerations:

Exploring additional personas, such as those representing small business owners or team leads, could broaden the understanding of the target market.

I also recommend using FigJam to create a comprehensive board to share with the community. FigJam allows you to create and share user personas, 'day in the life' scenarios, and other elements in a visual and interactive way. This board would guide the design and development of the AI call agent SaaS platform, ensuring it effectively addresses the needs and preferences of its target audience.

Keep up the great work, and happy designing! ✌️