User Personas for Booking.com
The personas capture a range of Booking.com users, each with distinct travel habits. Michael Carter, a 35-year-old project manager, relies on the app for efficient, transparent bookings to balance work trips and family vacations. Emily Nguyen, a 29-year-old freelance graphic designer, seeks unique stays and flexible itineraries to fuel her creative explorations. Raj Patel, a 62-year-old retired teacher, prefers a straightforward, budget-friendly experience for leisurely getaways with his wife. Together, they illustrate the app’s diverse user base, highlighting needs for speed, customization, and simplicity, which can inform targeted UX enhancements.
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