User Personas for Booking.com

Hi✨

Great job on these personas! You've really captured a diverse range of Booking.com users, each with distinct travel habits and needs. This is a fantastic foundation.

What I loved:

• Diversity: Your personas cover a broad spectrum of users, from a busy professional to a creative freelancer and a retiree. This comprehensive approach is crucial for understanding the entire audience.
• Clear Needs: Each persona has well-defined goals and expectations for the app (e.g., Michael values efficiency, Emily seeks uniqueness, Raj prefers simplicity and budget-friendliness). This clearly sets the stage for UX improvements.
• Relevance: They all fit perfectly within the context of a travel booking app, making them highly practical for this project.

How to make them even stronger:

To make your personas even more realistic and valuable, the next step is to conduct user research. By doing surveys or in-depth interviews with real people, you can:

• Validate Hypotheses: Confirm if the needs and pain points you've identified truly exist.
• Uncover New Insights: Discover subtle behaviors and expectations you might not have considered.

The more data you gather from real users, the more accurate and useful your personas will be, allowing you to build an app that truly meets their needs.

Keep up the excellent work! You're on the right track, and user research will make your contribution even more impactful☺️