User Persona for Instagram app
Problem statement
A few months after launching our Instagram mobile app, we observed declining user engagement. To address this issue, we conducted user research to better understand user needs and pain points.
Platform & Device Platform
- Platform: Mobile App (iOS/Android)
- Device: Smartphone
Research approach
- User Interviews – to gather in-depth qualitative feedback.
- User Feedback Analysis (Reviews) – to identify recurring themes and concerns.
User persona process
- Collected insights from users.
- Identified key user segments.
- Defined distinct user personas.
Conclusion
Based on the findings, users were segmented into two primary personas: Creators and Watchers. These groups have different needs, goals, and frustrations, though some challenges overlap. Creators focus on content production, while Watchers primarily consume content, potentially requiring different solutions to improve engagement.
These insights can serve as a foundation for future improvements, helping to develop targeted solutions that enhance the overall user experience and drive engagement.
Reviews
4 reviews
Your user persona analysis looks good! It explains the research well, but a few things could make it even better.
The problem statement is clear, but adding some numbers or details about how engagement dropped would help. It makes the issue more real.
The two user groups—Creators and Watchers—make sense, but adding things like their age, goals, and struggles would make them more useful. This helps in figuring out better solutions.
The conclusion is solid, but it could include ideas on what Instagram should do next. A few suggestions would make it more helpful.
Overall, great job! Just a little more detail and next steps, and it’ll be even stronger.
The user personas you created are review-research based, informative. These are good at informing design decisions. Additionally, the presentations are visually appealing, easy to read for audience. Good job!
Hello Siebe,
This is a well-structured and insightful approach to user personas. The segmentation into Creators and Watchers makes a lot of sense, and the research methods used provide a solid foundation for understanding user behavior. The presentation is clear and visually appealing, making it easy to grasp key insights. Great job!
This research provides a clear and structured analysis of user engagement issues, offering valuable insights into the different needs of creators and watchers. I appreciate the detailed approach, especially in segmenting user personas and identifying pain points. The findings will surely help in designing better solutions to improve engagement and user experience. Great work!
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