TaskFlow – SaaS Pricing Page

Objective

The goal of this pricing page is to present TaskFlow’s plans in a clear and scannable way, allowing users to compare options easily and take action quickly.

Design Decisions

A structured pricing layout helps users quickly compare plans.
The most recommended plan is highlighted to guide decision-making.
Clear, concise descriptions ensure users understand the value of each plan at a glance.
A strong CTA (Call-to-Action) is positioned prominently to encourage conversions.

User Experience Considerations

Simple, structured design for easy readability.
Strategic use of spacing and visual hierarchy to avoid clutter.

Conclusion

This design ensures that users can make informed choices quickly while maintaining a smooth and engaging experience.

Reviews

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It looks great. The only notes I'd have would be that the contact sales CTA against the dark background might be a little too low contrast for accessibility. The logos could be smaller as they are similar in size/visual hierarchy to the headline. The use of icons to show the scale of use at each tier as well as harmonious color palette are nice touches. Well done.

Hi there! Below is my concise assessment of the TaskFlow pricing page design.

Project Strengths

Clarity and Comparability

The design excellently achieves its main goal: presenting plans in a clear and easily comparable way. The three distinct columns with identical information structure allow users to quickly compare options.

Visual Hierarchy

A well-thought-out hierarchy is applied: clear plan headings, prominent pricing, and checkboxes for features that enable easy scanning. The "Startup" plan is effectively highlighted as the recommended option.

Call-To-Action (CTA)

CTA buttons are well-positioned under each plan, with appropriate contrast and text that matches user intent ("Start for free", "Start free trial", "Contact sales").

Space and Readability

The design uses white space effectively without overloading information. The spacing between sections makes the page "light" and readable.

Areas for Consideration

Annual Plan Selection

The "Monthly/Annually" toggle with information about 20% savings could be more prominent; currently, it might be easily overlooked.

"Loved by teams at" Section

Client logos, while well placed, are shown in gray tones and small size, which reduces their impact. Consider strengthening this section.

Decision Support for Enterprise Plan

The Enterprise plan has a rather general description and "Custom" pricing. More specifics would help users decide whether they should consider this plan.

Summary

The TaskFlow pricing page design meets all stated objectives and demonstrates a mature approach to UI/UX design. The structure is logical, visually pleasing, and effectively guides the user toward making a decision.

The balance of information is particularly successful - enough details for an informed decision without the risk of overload. A few minor improvements could further enhance the page's effectiveness, but overall, the design deserves a high rating of 8/10 💪

Toluwase Adedayo

Pro

UX/UI Designer

Thank you for such a detailed and thoughtful review! I really appreciate your insights. I’ll take a closer look at making the Monthly/Annually toggle more noticeable so users don’t miss the savings. Great point on the client logos. Increasing their size or adding subtle color accents could help strengthen their impact. I agree that the Enterprise plan could use more details to help potential customers understand if it’s the right fit. Your feedback is super valuable, and I’m glad you found the design clear and effective! Thanks again for the 8/10. Definitely aiming for a perfect 10 with these refinements. 🚀

13 days ago

Your work looks great, but here's what could be improved:

- contrast checker check the text on buttons and logos, this will help improve accessibility;

- place a label with a year's discount (-20%) on the most popular plan, this will reduce anxiety and add clarity;

- add a countdown timer and/or show that this is a limited offer, this will make users make a quicker decision and increase the value of the service over others.

Toluwase Adedayo

Pro

UX/UI Designer

Thanks for the feedback! I really appreciate the suggestions. 😊 A countdown timer or limited-time offer is a great idea to create urgency! I’ll explore how to implement this without making the page feel too pushy. Really helpful insights, thanks again! 🚀

13 days ago

Hi Toluwase, great job on the Taskflow pricing page design—I really like it! My suggestion would be to increase the contrast on the elements for better visibility. Also, consider highlighting the Startup plan a bit more to make it stand out (e.g. filling the card with a subtle color). Overall, you did an amazing job.

(edited)

The colors and layout are very vibrant and eye-catching yet look balanced and beautiful.

Great design. If there was something I'd edit it would be following:

The 20% save on annual button looks a bit like a design bug so would reposition it to 'hang' from the annual box and give it a bit different color tone
Pricing boxes are in tune with background color, so I had a bit of a hard time to distinguish Most Popular option. From my experinece, good edit here is for middle one to be more highlighted (or shadowed) and fe pixels bigger than surrounding 2.
Order of benefits in packages should be the same - Up to xy Users --- Up to xz Users etc... It is easier for reader to follow and comprehend the text

Great work !