Stride with Pride: Crafting an Inclusive Customization Experience
Full case study - click here
Landing page - click here
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Introduction
This case study delves into the creation of the Stride Pride Collection Customization platform, a project dedicated to celebrating Pride Month by allowing users to personalize their sneakers with pride-themed elements.
As a UX/UI designer, my mission was to develop an intuitive, accessible, and engaging customization tool that not only enhances user experience but also reflects Stride's core values of diversity, inclusivity, and support for the LGBTQ+ community. This project was driven by the desire to create a platform where users could design unique footwear that embodies their pride and individuality, while also contributing to a greater cause.
From initial research and ideation to final design and testing, this case study showcases the comprehensive process behind the Stride Pride Collection Customization platform. It highlights the challenges faced, the solutions implemented, and the impact achieved, ultimately demonstrating how thoughtful design can foster a sense of community and support for social causes.
Who is Stride*?
Stride is a sneaker brand catering to young, vibrant individuals who value self-expression and inclusivity. In honor of Pride Month, Stride aimed to launch a special collection that not only promotes their brand but also highlights their commitment to diversity and support for the LGBTQ+ community. The target audience includes teenagers, college students, and young professionals who are tech-savvy, socially conscious, and eager to support inclusive brands.
*The company Stride is fictional and created solely for the purposes of this case study. All images used in the project are AI-generated with Freepik.
Tools used
From brief
Topics
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Reviews
8 reviews
You definitely earn the title! Awesome work mate!
I love the interactive sneaker personalization feature. It's such a fun and engaging touch. The overall landing page design with pride elements is seamless and well-integrated. The section showcasing social media posts of users' customized sneakers is a great idea, making it easy for users to spread the word and boost social proof. Your attention to detail is fantastic, and your documentation of the whole design process is really impressive.
A few points for clarity — It's unclear what the "Show your stride" CTA leads to. I'm also not sure where the "Share on social media" button in the social proof section will lead, since the goal is to encourage users to share their own designs. Instead of a generic CTA button, using copy that encourages users to share their personalized sneakers with a specific hashtag like #StridePride would be more helpful. Alternatively, consider placing the "Share on social media" CTA near the interactive design tool itself to make it more intuitive.
Outstanding work, love the thinking process, the case study with all the stages and artifacts, and of course the landing page design (maybe for my taste, I'd try to pick a bit bolder or unique headline font). The 5-star project, congrats!
What an amazing idea and realisation, I was madly tempted to have such an experience in reality rather than in a competition project😅
I am impressed with the work you have done, the research, the solutions based on that research. I can see you've been clever with your image selection, and the sneakers customisation block is super cool! It's a crying shame this is a fictional project.
Excellent work ✨
I am impressed with this case study. It provides comprehensive insights into the concept and the research undertaken. The study demonstrates a high level of professionalism and a thorough understanding of the product concept. The design of Strade is outstanding—intuitive, user-friendly, and easy to navigate. It is visually appealing, and I believe Strade has great potential. I would be delighted to see Strade become a reality.
This is really a job well done. I love the colors and the images used. The presentation is on point. It provides complete insides about the research and concepts for Stride. The design is modern and clean. I really like it!
The page is visually appealing.Really loved how the arrangment of navigation and other options are put up.
"Absolutely love the energy and inclusivity in this hero section! The vibrant rainbow backdrop paired with diverse representation makes the message of 'Stride with Pride' truly powerful. The typography is clean and the call-to-action is perfectly placed. This is a bold and beautiful example of ethical and inclusive design done right. 👏🌈"
I reallt like the modern, organic and neat landing page that brings out an human emotion. But i wouldv've loved more about your concept if you couldve posted the case study more elaborately. I am not getting an idea of how your design came to be so its ok. Good Job Overall!
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