Spotify - User Personas

This project was all about getting a better understanding of how people actually use Spotify - what they need, what motivates them, what frustrates them, and where they’re running into problems.

By digging into user research and building realistic, relatable personas, we were able to highlight some of the key challenges users face.

These insights give us a clearer picture of what’s working, what’s not, and how we can make the Spotify experience even better.