Social Media Strategy for a Dog Health Startup
Developed a comprehensive social media strategy to help a dog health startup grow its online presence and connect with its target audience.
The project involved analyzing existing social channels, benchmarking against competitors, and researching market trends. I created user personas to better understand audience needs and motivations, and designed an optimized content calendar tailored to engagement goals.
The final strategy aligned brand voice, audience insights, and platform best practices to drive consistent, high-impact content.
Reviews
1 review
“…they are still willing to do everything possible to help their pets and provide them a high quality of life.”
“…they truly treat their pets as their children and take serious pride in this aspect of their lives.”
These are so valid 🥲 Have you done this content calendar and what was the result?
Also, not sure if it’s the majority, but since we’re chronically online now, is a calendar still needed? Content seems like it can be accessed anytime and recycled through.
Do you also plan for going viral or just leave it to chance?
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