social media platform persona

Hi Teja! Thank you for your great work on this. The persona demonstrates a solid research foundation with an appropriate methodology of interviews, app reviews, and social media analysis targeted at Gen Z users. Sophie feels authentic and relatable, with motivations and frustrations that align well with known Gen Z behaviors around social media use. The core insight connecting her desire for authentic connection with her frustration about information overload directly addresses the engagement decline problem outlined in the brief.

The presentation is excellent, featuring a clean and professional design with an effective visual hierarchy and a good use of the opening quote to immediately establish Sophie's core need. The persona provides comprehensive detail with a well-balanced mix of demographics, personality traits, motivations, and pain points that would be genuinely useful for design teams making decisions about Snapchat's future direction. The specific examples like Snap streaks, FOMO, and discovery feed issues, show good understanding of the platform's current pain points.

However, some areas could strengthen the work's credibility. The persona would benefit from more specific research validation details, such as sample size, methodology depth, or supporting quotes from actual users. Adding quantitative data points or statistics would help back up the persona characteristics and make the research feel more robust. Including more detailed behavioral specifics about Sophie's current usage patterns or scenarios would also enhance the persona's utility for design teams.

Overall a great project and thank you for sharing!

Hello Teja,

You did a great job creating a clear and relatable persona! Sophie’s profile is well-researched and thoughtfully designed — I really liked how you included motivations, frustrations, and pain points, all of which are crucial for making better design decisions. The insight about users feeling overwhelmed and seeking meaningful, private interactions really great. It’s great that you linked your research directly to UX goals like reducing clutter and focusing on authenticity. Nicely done!