Saigon Scene Website

About

Saigon Scene is a vibrant and dynamic brand dedicated to showcasing the cultural, culinary, and lifestyle essence of Saigon (Ho Chi Minh City). Their mission is to create an engaging and authentic experience for both locals and visitors, offering insights into the best that Saigon has to offer. The current branding has served them well, but as they grow, it's time to refresh and elevate our visual identity to better reflect our evolving vision and connect more deeply with their audience.

Objective

• Show expats and locals many incentives at stores in Saigon when using the app and becoming a member of the app. 
• Show the opportunity for local businesses to promote their services through the application.

The Initial Material

By defined the Branding Elements initially by the Graphic Design Team, what I have before starting the project are:

• Logo
• Color Pallete
• Typography

UX Methods:

• Build Sitemap
• Research
• Miller's Law

UI Tools:

• Figma