Rethinking Trello's Color System

My main goal for this project was to explore how to strategically enhance Trello's visual identity.

I wanted its color palette to move beyond the corporate blue, seeking to establish Trello's own distinct, more informal personality within the Atlassian ecosystem. I realized this was key, as Trello serves a very diverse audience, from large companies to freelancers and everyday users.

During my exploration, I discovered that teal could be a fantastic solution; it subtly retains that original blue essence, while bringing a much fresher and unique feel, better fitting Trello's spirit.

To visualize and apply this strategy, I designed a UI screen based on the existing Trello interface for a laptop device. This allowed me to tangibly showcase how my color system would function in a practical context.

This evolution focuses on optimizing color application, defining clear roles for:

• Primary colors – for important elements like CTAs and active links.
• Neutral colors – to help segment the design into distinct blocks.
• Secondary colors – for task tags classification.
• Tertiary colors – for prioritizing tasks.
• System colors – to provide instant feedback on user actions and system status.