Push Notification Design for E-Commerce Platform project

Push Notification Messages:

1. Notification for New Arrivals:

Title: “🌟 New Arrivals Alert!”
Body: “Check out the latest fashion trends just dropped! Discover fresh styles and exclusive deals now.

Effectiveness: This notification leverages excitement with “New Arrivals” and “exclusive deals,” prompting users to engage with the app. The use of emojis adds a visual element to grab attention quickly.

2. Notification for Abandoned Cart:

Title: “🛒 Your Cart Awaits!”
Body: “Don’t miss out! Your selected items are still in your cart. Complete your purchase today and enjoy free shipping.”

Effectiveness: By reminding users of their abandoned cart and offering a benefit (“free shipping”), this notification encourages users to return and complete their purchase, reducing cart abandonment rates.

3. Notification for Sale or Discount:

Title: “🔥 Flash Sale: 20% Off!”
Body: “Hurry! Save 20% on all summer essentials. Limited time only. Shop now and enjoy the savings!”

Effectiveness: This notification creates urgency with phrases like “Flash Sale” and “Limited time only,” motivating users to take immediate action to take advantage of the discount.

4. Notification for Order Update:

Title: “📦 Your Order Is on the Way!”
Body: “Great news! Your order has been shipped and is on its way to you. Track your shipment in the app for updates.”

Effectiveness: Keeps users informed about their order status, providing reassurance and the option to track their shipment, enhancing the overall customer experience.

5. Notification for Product Recommendations:

Title: “✨ You Might Like These!”
Body: “Based on your recent views, we’ve handpicked some items just for you. Explore now and find your next favorite.”

Effectiveness: Personalized recommendations based on user behavior increase engagement by offering relevant product suggestions, making users feel understood and valued.

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These notifications aim to enhance user experience by providing timely, relevant information and clear actions, contributing to higher engagement and conversion rates on the e-commerce platform.

Tools used

Figma

From brief

Write UX Copy for Push Notifications

Reviews

2 reviews

Well done with this design Ahmed.

Looks really clean and minimal while conveying the necessary information.

The use of emojis is also a really nice touch.

The "new arrivals" notification has a closing quote that isn't supposed to be there.

Also, I was expecting to see more work when I clicked the full project button but unfortunately it's just the same image I see.

Maybe you could show other screens that lead here and also how they will look in the phones notification panel.

Nonetheless, really neat work done!

Hey Ahmed

You wrote your copy well and it was in tuned for an e-commere site. You matched the goals of the brief.

For me, I think the emojis on each line in the same place causes repetition, in English repetition is used to create rhythm. Some may perceive the emojis as a sort of identifier of content. I also see the same scenerio with your exclamatory marks. Might want to tone that down a bit.

The first message 'Check out the latest fashion trends just dropped!' isn't grammaticly correct. If I may, I would change it to 'Lastest fashion trends just dropped' or 'Check out the latest fashion trends that just dropped!'

The fourth message 'Your order has been shipped and is on its way to you.' is fine, but we usually don't talk like that. I would rather say 'Your order is shipped and on its way to you.' When we use the present simple, it is a true statement. using the the present perfect passive could confuse the customer, plus it's easier to write.

The fifth message 'Explore now and find your next favorite' is vague and I don't know what it is. You could perhaps put a noun next to 'favorite ____'. That would make things clearer.

Last thing I just saw, don't know if it matters, but I don't see any time when the message was sent.

I liked the typeface used, the colors (not just black) and the spacing is superb. Hope my comments are able to help you out.

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Push Notification Design for E-Commerce Platform

Push Notification Messages:

Tools used

From brief

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