Project: Sustainable E-commerce Platform (Underwear)
Challenge
Create a shopping experience that reflects sustainability, ethics, and inclusivity in the underwear fashion industry.
Approach
- Used design thinking to center real user needs.
- Hero image with diverse body types and skin tones > representation and inclusivity.
- Highlighted accessibility features and clear categories > usability for everyone.
- Added impact tracker and transparency promise > measurable eco-conscious choices.
Outcome
A clean, inclusive interface where users feel represented, informed, and empowered to shop ethically. The design blends eco-friendly aesthetics with trust-building elements, making sustainability part of the shopping journey.
Tools used
From brief
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