Lera

I started my design journey back in 2002, when creating something simple and clear for people already felt exciting. Over the years, I discovered that design thinking gives me the right structure: it keeps the focus on real users and helps solve problems practically.

My work spans UX research, audits, redesign, and IA—all aimed at making products simple and intuitive.

With a background in front-end (HTML, CSS, JS), I bring ideas to life through interactive prototypes that help teams test and improve quickly.

Over the years, I’ve run my UX service, worked with a leading Eastern European dev company, and contributed to products used by Forbes and Reuters.