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Prime is made for the Talent Management department at AIESEC in Egypt for the internal national educational cycle.

With over 1k members tracking the national educational cycle for each member in each layer can resemble a challenge and that’s where Prime comes in not only providing a platform for uploading needed educational materials for the organization but at the same time giving the membership a way to track their progress in their set goals.

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Karim, I actually like the idea and also the fact that it's an existing website and you're trying to improve something that is used by people already and not just playing a design scenario. I will dive into some areas I wished to see improved:

  • Clarify the objective of the platform and who the primary users are. This section should provide a solid foundation for the rest of the case study. Highlight the key features with more context. For example, explain why each feature is important and how it benefits the users.
  • Each design decision should be accompanied by a brief explanation. For instance, why were certain colors chosen? What led to the selection of specific typography? This helps readers understand the rationale behind the design.
  • Incorporate findings from usability testing. Describe any issues encountered during testing and how they were resolved to improve the final design.
  • While these sections about colors and typography are informative, they could be enhanced with examples of how the typography and colors are applied within the app. Show how these choices improve user experience.
  • I loved that you included lo-fi designs and wireframes,but add explanations or comments for each wireframe to describe what is happening on each screen and why certain design choices were made.

Good start!

I appreciate your input, thanks a lot

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