Pop-Up Fashion Line

Online Store – inspired by Miami Art Basel 2024

Project Overview

The Miami Basel Collection is a bold, limited-edition winter fashion line celebrating the vibrant creativity of Miami Art Basel 2024. Designed for fashion-forward Millennials, it’s a tribute to individuality and the unapologetic energy of Miami’s art scene.

The Challenge

The goal was to craft an immersive digital presence that reflected the boldness of both the collection and Miami Art Basel. The challenge was to create a unique, exclusive pop-up shopping experience.

Design Concept

The website is a digital gallery showcasing the collection’s artistic essence. Inspired by the neon nightlife and avant-garde energy of Miami, the design blends vibrant colors, sleek typography, and interactive visuals.

The Process

The process began with inspiration from Miami's art scene, influencing everything from the color palette to the retro-modern silhouettes. Visily was used for wireframing, while Canva and Figma brought the website to life with interactive layouts and seamless functionality.

To amplify the experience, AI-generated fashion photoshoots and a runway video were created as dynamic content, blending technology and storytelling. .

The Result

This project redefines digital fashion launches, seamlessly merging style and innovation.

View the full project here: Behance