Pinterest color system

For this project, I created a color system inspired by Pinterest’s clean and intuitive design, but reimagined with a blue-driven palette. Pinterest’s original use of soft neutrals emphasizes content and ease of use. My goal was to preserve that clarity while introducing a cooler, more structured tone through various shades of blue.

Blue was chosen for its associations with trust, focus, and calm—qualities that enhance user experience without overwhelming visual elements. The primary colors offer strong contrast for accessibility, while system and tertiary colors support usability through clear feedback and gentle accents.

This blue-based approach maintains the core principles of Pinterest’s design—simplicity, clarity, and content-first—while giving it a fresh, modern character that could better suit productivity-oriented or professional environments. The result is a visually cohesive and emotionally balanced color system that feels both familiar and distinct.