OSOSS

الخطوة الأولى في رحلتك الرقمية

Such a cosmic experience you have here, Salma!

I'm merging my impressions of the actual Ososs landing page with this project of yours. It feels like coming back from outer space to mother earth. The clean and crisp Brand Guidelines were my first step to endure this journey including, straight lines, clear hierarchy and excellently chosen typeface.

On the second step my eyes got blessed with this ethereal color combo: mythical purple, coral flare, lightning blue, and rustic glacier. These all prepared me for something more complex.

Starting in step three, it began taking shape into Ososs’s own pattern, forged from its technical yet fluid logo and the camaraderie of strokes in Swissra and Shubbak typefaces for the Arabic version.

I told you it’s getting complex. I got vacuumed into these vector space editions, not just one but four intergalactic meshes! If I didn’t know any better (thanks to my couch-potato era in life when I watched gazillions of movies) I’d have thought I was disappearing into oblivion because of these images.

The last step is where I landed and experienced the beauty of complexity. Those dashboards are so polished they leave almost no room for improvement. Take any design principle out there and you’ll see how it’s implemented perfectly, first hand.

I’m out of words. If you did all of this with your team, it makes sense. If you did all of this alone, you’re inhuman 🙃 Thanks for c̶o̶m̶i̶n̶g̶ ̶t̶o̶ ̶m̶y̶ ̶T̶E̶D̶ ̶T̶a̶l̶k̶ ̶a̶n̶d̶ inspiring my reviews.