Ohana Boutique - E-commerce Landing page

Good job, Dario. The design looks solid. I’d recommend adjusting the text hierarchy in the caption box of the 'This Week Highlights' section. Specifically, the 'Price 20% OFF' text under 'Exclusive Shoes' should be bolder and larger than the discount code to emphasize the offer more effectively. Keep up the great work!

Hello Dario! Great proposal!

You have a solid base. Considering the explanation you include, I would add some points that can improve the storytelling of the brand.

- Main headline: In addition to talking about discounts, I would include something associated with the purpose of the brand, which is to sell second-hand clothes.

- Highlights: I would include a section related to sustainability; maybe they could promote a particular brand that manufactures this type of clothing. I mention this also because you have categories that could be perceived as generic and without differential, such as “Exclusive Items” and “Exclusive Styles & Collections”.

- Section on how to participate (optional): I would include a section directed to brands or people who want to offer second-hand clothes. Many times, these types of resale services have information on how to be part of the circular economy movement focused on clothing.

I love the project, and I think I could go on commenting about it, but I leave these three starting points for further work. 

Page is visually appealing and well-structured, with a clean layout that highlights key products and brand identity. The use of high-quality imagery, consistent typography, and a soft color palette creates a cohesive and inviting aesthetic. The inclusion of clear CTAs and intuitive navigation enhances usability, though adding more interactive elements (e.g., hover effects or animations) could further elevate user engagement. Overall, it’s a polished and effective design that aligns well with the boutique’s brand. Great job