Mobile Push notification for a fashion ecommerce website

Reasoning behind this copy:



The Headline is not serious but relevant to the fashion industry 
yet in a creative way addresses there is an issue. The unique
headline will gather more interest. 
The Body addresses the problem, keeps the customer 
informed of the delay , gives an apology and offers a gesture 
of goodwill through the Free Shipping coupons. This reduces 
the entire focus on the immediate problem and likely enable 
them to order again the next two times despite the delay. The 
customer in this case is not entirely lost and most likely will 
be retained due to the honesty and reassurance factor by the company.

Humans in general like to be in control when they are making 
a purchase therefore by informing the situation in hand they are
able to anticipate of the delay and make adjustments from their 
end on what they need to do and choose the next course of action
if they needed the clothes for an occasion and the occasion is before the delivery date. At the same time since they are rewarded with 2 free shipping coupons it appears the user cares about their time and is making up to them for the future. 


The various emotions a user will probably feel after reading the
copy will be 
Intrigue -> Dissatisfied -> Glad to Know -> Reassurance -> Recurring Customer



After the user clicks the CTA they can claim the coupon first and then track their order. Not everything is lost from both the customer and company's perspective.