Natura - Sustainable & Inclusive E-Commerce Product Page

Overview

Natura is a sustainable, women-inclusive underwear brand that prioritizes ethical sourcing and eco-conscious shopping. The challenge was to design a desktop landing page that reflects these values while ensuring an engaging, accessible, and user-friendly experience.

As a UX researcher with product design skills, I led the research and design strategy to create a landing page that aligns with ethical and inclusive design principles while optimizing for engagement and conversion.

The Challenge

🌿 How might we design a landing page that effectively communicates Natura's sustainability mission while engaging users and guiding them seamlessly into the shopping experience?

Key Objectives:

• Brand Storytelling: Clearly communicate the brand’s mission of sustainability, inclusivity, and ethical sourcing.

• User Engagement: Create an inviting, informative, and aesthetically pleasing experience that encourages users to explore.

• Accessibility & Usability: Ensure the page is inclusive, easy to navigate, and WCAG-compliant.

• Conversion Optimization: Design a landing page that smoothly transitions users into the shopping experience.