Monday.com - Work Management App Color System Revamp
Reimagine Monday.com's visual identity with a fresh Color System. The goal was to create a distinct, accessible (WCAG-compliant) visual language that elevates the user experience beyond standard SaaS aesthetics.
The brief required evolving the brand image to resonate with modern teams. I moved beyond standard corporate blues to a spectrum of communicating momentum, clarity, and optimism.
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Hey Rizky!
Well done on making sure everything checks out in terms of WCAG compliance.
I would have loved to better understand the motivation and rationale of the colors you picked. Besides your reasoning on your neutral choice, there's not much on your submission to understand your visual design goals.
Beware when choosing too many similar colors (I count 3 shades of green, 2 oranges and 2 reds) across different types of usages, and (very minor thing) try avoiding repeating explanations on future presentations (like you did by repeating 3 times what contrast and WCAG levels are)
Thanks for sharing your work! 🙌
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