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I had to create a home page for a minimalist fashion page for this task

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3 reviews


Your image choices, 10/10 — very sticking imagery and catches your attention.

slight improvement, if you didn't leave white space between the main content.

💅


Grid-perfect 👩🏻‍🍳

Assuming your main target audience is exclusively digital natives, I think this will work well for them because the iconography is a tad too specific for those who have experience in online shopping but if you want to make it more inclusive, I think you can stretch it a bit by adding the icon names below.

Personally, I’ll just wait for the Lorem Summer ’25 collection 🤩

Hi Seth, Thank you for your feedback, I did initially include "menu" and "search", next to the icons for accessibility. But after reviewing a number of fashion sites, I saw that the majority of them did not include and labels next to their icons. So i took the decesion to remove the labels and consiously be a bit less inclusive while boosting the minimalist design. I was thinking of a kind of middle solution would be adding tooltips when hovering on the icons, what do you think?
I'm continuing my assuming quest here, hehe. Assuming your target audience exclusively uses desktop to shop, tooltips could work. Last time I checked, most traffic was coming from mobile or tablet, where you can't use tooltip interactions in a tap-based environment. Technically, there are some workarounds using JavaScript or something, but the point still stands: it depends on your target audience. Not to worry tho, in reality you can A/B test this and there will be some trade-offs regarding whether to add or remove interactions and features. Nice work, Christos!

Nice work, Christos!

The homepage design is clean, visually appealing, and successfully uses minimalism and high-quality photography to evoke a sense of luxury and calm. However, there are several areas where the experience and storytelling could be enhanced:

  • Beige and white text over photography may cause readability issues. Add subtle shadow or background blur under text blocks for better legibility.
  • Consider enhancing the storytelling on the page by adding content blocks about Lorem. You could repurpose some of the information currently placed in the footer, such as brand values, sustainability efforts, or customer support highlights, to create a more engaging and informative experience.

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