Liquid Planner - Color System

"Liquid Planner (Tempo) is the only project management solution that dynamically adapts to change and manages uncertainty to help teams plan, predict, and perform with confidence."

Based on the website content, I explored two distinct brand identities that could work for this tool:

Option 1: prioritizes a professional and focused experience. Here, a muted gray background serves as a neutral canvas, allowing content to take center stage. Vibrant purple accents are strategically used for call-to-action buttons, promoting clarity and motivating action. This approach ensures optimal readability while maintaining a sense of calm efficiency.

Option 2: emphasizes an energetic and collaborative environment. A captivating blue hero section ignites user engagement, while the muted gray background provides a soothing balance. Purple accents on buttons and interactive elements encourage user interaction and subtly promote teamwork through color association.