Lead Magnet - Work & Workout: 5-Minute Moves to Boost Productivity

NOTE: This document is entirely fictional, created by AI for illustration only. All details, people, and advice are hypothetical and for example purposes.

OBJECTIVE

The lead magnet is designed to help remote professionals integrate movement into their daily routines, enhancing focus, productivity, and physical well-being. It includes guided exercises that require minimal time and no specialized equipment. These exercises show how even brief movements can improve mental clarity, alleviate stress, and combat the negative effects of prolonged sitting.

BRAND GUIDELINES

The "Work & Workout: 5-Minute Moves to Boost Productivity" lead magnet uses a clean, modern design that aligns with the brand's approachable and friendly feel.

Typefaces Used

Open Sans is used for headings, adding a clear, bold emphasis, while Lato for body text ensures readability and a contemporary look.

Font Size

The lead magnet is designed using the golden ratio, starting with a 16px base font size for the body text. This method creates a harmonious and appealing typography hierarchy. The eyebrow header is set at 42px, the display text at 68px, and the header at 25px, all scaled according to the golden ratio. This ensures a balanced and readable design throughout.

Colors

The primary colors include Vivid Cerise (#e51888), a bold pink used to create emphasis and warmth, and Melon (#ffb7b7), a soft light pink that adds a warm and inviting feel. For secondary accents, Thunder (#2d2d2d), a dark gray, is used to offer sophisticated contrast. White (#ffffff) serves as the neutral backdrop, providing clarity and balance. This combination of colors helps maintain a vibrant yet professional aesthetic, perfect for engaging remote workers with an energetic and approachable design.