Laws of UX followed by Myntra — A UX Analysis Case Study
This research was conducted to gain key insights into designing and how the “Laws of UX” can be applied in a real-world application.
About Myntra
Myntra is a fashion destination committed to making you look good anytime, anywhere. Visit myntra.com or download the app to get the perfect look. It is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007–2008 to sell personalized gift items. I
Laws followed by Myntra
1. Aesthetic-Usability Effect
2. Fitts’s Law
3. Hick’s Law
4. Jakob’s Law
5. Serial Position Effect
6. Von Restorff Effect
7. Zeigarnik Effect
8. Law of Proximity
9. Doherty Threshold
10. Law of Common Region
Reviews
1 review
Hi Chetna
From an analytical standpoint, applying the Laws of UX to a real product like Myntra shows strong theoretical grounding. The value of this case study lies in how clearly you connect abstract principles to tangible interface decisions. When theory translates into observable behavior, the analysis becomes meaningful rather than academic.
What makes this type of work compelling is clarity of cause and effect. If you’ve explained how specific UX laws influence user perception, decision-making, or conversion within Myntra’s flows, that demonstrates mature critical thinking. Observing patterns is useful; explaining their impact is stronger.
To elevate it further, I’d prioritize the insights by business relevance. Which law most affects user engagement or checkout completion? Highlighting impact strengthens the case study from educational to strategically persuasive. Overall, this reflects thoughtful UX reasoning with solid analytical depth.
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