Landing Page For Fashion Service

For this project, I took on the role of designing the landing page for a fictional fashion service. I created a clothing rental service called Fable's Closet. This service offers customers 3 different levels of membership that customers can choose based on their fashion needs and budget.

To accomplish this task, I researched many landing pages from fashion companies and services, such as Stitch Fix and Sock Fancy. I implemented the properties from these landing pages that I felt would work best for generating the highest user response for Fable's Closet.

The main item these landing pages had in common was a big image right above the header, with a bold CTA box and button. Right below this image, I followed the example of adding a small section describing the service's main function, with the main categories for the service (Women, Men, Kids). Other properties I included was a breakdown of the shopping process into 3 easy-to-follow steps, a review section, and a small list of the available brands. I ordered them on the page based on the level of importance. Finally, the landing page ends with another bold CTA section that encourages visitors to start their service.