HAP Consulting: New Website Design with Figma & WordPress

Role: Led the Figma redesign and WordPress development process from 0 to launch

Tools: Designed in Figma, Developed in WordPress

Timeline: 4 weeks

Live Link: https://hapconsulting.co.uk/

Objective

The goal was to redesign HAP Consulting’s website to better reflect their expertise in digital transformation and consulting services. The existing staging site lacked a modern aesthetic, clear messaging, and intuitive navigation, which made it difficult to effectively communicate their value to potential clients. The objective was to create a professional, user-friendly, and visually appealing website that aligns with HAP Consulting’s brand and builds trust with their target audience.

Solution

I began by analyzing the existing staging website to identify gaps in structure, design, and content. I also conducted industry research to understand the standards and trends in the consulting and digital transformation space. Using Figma, I designed a modern, clean, and responsive website layout that highlights HAP Consulting’s services, showcases their expertise, and improves overall user experience. The final design was implemented in WordPress, ensuring scalability, SEO optimization, and an easy-to-manage backend for future updates. The result is a polished website that communicates HAP Consulting’s value proposition clearly and positions them as a trusted partner in the digital space.

Key Outcomes:

Enhanced Brand Perception – The new website reflects HAP Consulting’s expertise, professionalism, and trustworthiness, helping to attract high-value clients.

Improved User Experience – The site features a modern layout, intuitive navigation, and a clear structure, making it easy for visitors to explore services and engage.

Stronger Messaging – Clear, industry-aligned messaging communicates HAP’s unique value proposition and builds credibility in the consulting space.

Mobile-Responsive Design – The site is fully responsive across all devices, ensuring accessibility and engagement for a broader audience.

Optimized for SEO – The website is built with SEO best practices, improving search engine visibility and organic traffic potential.

Scalable and Easy to Manage – Built on WordPress, the website is scalable and user-friendly, allowing for easy content updates and future growth.

Increased Engagement and Lead Generation – The site’s clear calls-to-action and optimized layout support conversion goals, helping HAP Consulting generate new business opportunities.

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