eSky.com - content audit (UX Writing)

Content audit for the travel service

UX Writer career path excersise

Audited website:

https://www.esky.com/

Goal: To improve the overall usability of the site and conversion rate

Criteria:

• Clarity: is the language clear?
• Legibility: are copy and icons legible?
• Relevance: is the content relevant to the user?
• Visual hierarchy: is the visual hierarchy maintained?
• CTA: is CTA clear and encouraging?

Process:

1. I selected the service for audit
2. I wrote down the goal and assessment criteria
3. I opened the service's website and drafted first impressions
4. I created a Google Sheets document containing all the site's elements, categorized them by section, item type, content, attached images
5. I wrote down the analysis and recommendations
6. I wrote down the summary with final thoughts
7. I prepared a Figma presentation with initial goal and assessment criteria, screenshots from the Sheets doc and the final thoughts.

Links:

Figma presentation

Google Sheets