E-commerce Checkout page
- Clean and simple layout between forms and Call-to-action section displayed separately
- User don’t need to Sign up, allow guest checkout with email. Or if user prefer other checkout methods (i.e. GooglePay, Paypal etc.), they’re available too.
- Streamline information user need to fill in steps that grouped related information, reduce user cognitive load to fill long form.
- Call-to-action section display the summary of order, sticky to the right while user scroll down. So user can recheck and navigate what’s on their order.
- Optimized forms in address by filtering from Country/ Region, user can search for suggestion location and will fill out the forms without typing to reduce friction and improve seamless experience. Country/ Region will automatically select phone number country code as well but user can change it if they need.
- Provide microcopy in case of additional information that will be useful for user but still applied with visual hierarchy
Reviews
2 reviews
A solid E-commerce checkout page design with a clean and overall appealing UI. To improve this design further I would consider the following points:
- Implement progressive disclosure within the checkout form to break it down into more digestible chunks and reduce cognitive load. For example, collapse forms into form sets, such as "Contact Information", "Delivery Information" which expand and collapse as the user moves through the fields.
- Consider re-organising the form into a more logical order. Placing the Shipping options before the billing and payment section would enable customers to finalise and confirm their order total before proceeding to the final stage of payment.
- Exposing the Discount code field can make users feel like they're missing out on a deal leading to code searching on 3rd party sites, and ultimately distraction. Remedy by hiding the Discount code field behind a clickable text link "Have a code?" that shows the field on click.
I like the design of the checkout page. You seem to have considered all the necessary details, which makes the flow simple and intuitive.
The only addition I would suggest is the option for users to select a saved address if they have previously made purchases or have an address set in their profile.
My only other comment is about the presentation format. Providing a link to a Figma prototype would allow us, as reviewers, to click through it ourselves. A video doesn’t allow for pauses, so having the ability to examine the screens in more detail would be beneficial.
Great work!
9 Claps
Average 4.5 by 2 people
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