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Design Workshop Plan

Theme: Shaping the Future of Mobile Fitness Tracking

Objective

Identify and refine the most impactful new feature ideas for our fitness app; align these with business goals and user needs; and produce actionable plans and prototypes for development.

Participants

  • Product designers
  • UX/UI designers
  • Product manager
  • Mobile engineers
  • Marketing representative
  • Customer support representative

Timeline & Activities

Day 1: Preparation

  • Pre-workshop Survey: Gather initial feature ideas and user pain points from the team and select user interviews.
  • Workshop Kick-off (30 min):
    • Welcome and introduction
    • Define goals, agenda, and ground rules
    • Briefly recap app’s mission, industry trends, and key user stats

Day 1 Morning: Ideation & Divergence

  • Lightning Demos (45 min):
    • Review competitor apps and relevant innovations
    • Share inspiring product screenshots or experiences
  • Brainstorming Session (90 min):
    • Silent sketching: Each person draws out one or two ideas (30 min)
    • Round-robin sharing: Each participant shares, others ask clarifying questions (30 min)
    • Clustering: Group related ideas into themes (30 min)
  • Break (15 min)

Day 1 Afternoon: Prioritization & Selection

  • Dot Voting (30 min):
    • Each person gets 5 votes to select their top ideas
  • Feasibility Mapping (45 min):
    • Prioritize ideas using an impact/effort matrix
    • Discuss technical, design, and business constraints
  • Decision Roundtable (45 min):
    • Evaluate top 3–5 ideas against business goals, user value, and feasibility
    • Select 2 features to take forward

Day 2: Prototyping & Planning

  • User Journey Mapping (60 min):
    • Map how the new features integrate into the app’s user flow
    • Identify key screens, actions, and pain points
  • Wireframe Jam (75 min):
    • Teams of 2–3 create low-fidelity wireframes
  • Group Critique (45 min):
    • Present wireframes, gather constructive feedback
  • Break (15 min)
  • Feature Rollout Planning (60 min):
    • Define MVP scope for each feature
    • Create a roadmap with estimated timelines and responsibilities
  • Final Review (30 min):
    • Recap decisions, assign ownership for next steps, and confirm documentation responsibilities

Expected Final Deliverables

  • Documented List of All Ideas: Clustered and prioritized, including rationale for selections and exclusions
  • Low-Fidelity Prototypes: Wireframes or clickable prototypes for the 2 selected features
  • User Flow Maps: Highlighting where new features fit into the current experience
  • Feature Implementation Plan:
    • MVP definitions
    • Timeline/roadmap for design and engineering
    • Owner assignments
  • Workshop Summary Report:
    • Process recap
    • Workshop outcomes
    • Next steps checklist for the product team

Industry Alignment

  • Fitness app success relies on rapid feature iteration, user engagement, and trustworthy analytics. This workshop format is practical for mobile software, ensures cross-disciplinary collaboration, and balances ambitious thinking with focused, execution-ready outcomes.
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