Design Workshop Plan
Design Workshop Plan
Theme: Shaping the Future of Mobile Fitness Tracking
Objective
Identify and refine the most impactful new feature ideas for our fitness app; align these with business goals and user needs; and produce actionable plans and prototypes for development.
Participants
- Product designers
- UX/UI designers
- Product manager
- Mobile engineers
- Marketing representative
- Customer support representative
Timeline & Activities
Day 1: Preparation
- Pre-workshop Survey: Gather initial feature ideas and user pain points from the team and select user interviews.
- Workshop Kick-off (30 min):
- Welcome and introduction
- Define goals, agenda, and ground rules
- Briefly recap app’s mission, industry trends, and key user stats
Day 1 Morning: Ideation & Divergence
- Lightning Demos (45 min):
- Review competitor apps and relevant innovations
- Share inspiring product screenshots or experiences
- Brainstorming Session (90 min):
- Silent sketching: Each person draws out one or two ideas (30 min)
- Round-robin sharing: Each participant shares, others ask clarifying questions (30 min)
- Clustering: Group related ideas into themes (30 min)
- Break (15 min)
Day 1 Afternoon: Prioritization & Selection
- Dot Voting (30 min):
- Each person gets 5 votes to select their top ideas
- Feasibility Mapping (45 min):
- Prioritize ideas using an impact/effort matrix
- Discuss technical, design, and business constraints
- Decision Roundtable (45 min):
- Evaluate top 3–5 ideas against business goals, user value, and feasibility
- Select 2 features to take forward
Day 2: Prototyping & Planning
- User Journey Mapping (60 min):
- Map how the new features integrate into the app’s user flow
- Identify key screens, actions, and pain points
- Wireframe Jam (75 min):
- Teams of 2–3 create low-fidelity wireframes
- Group Critique (45 min):
- Present wireframes, gather constructive feedback
- Break (15 min)
- Feature Rollout Planning (60 min):
- Define MVP scope for each feature
- Create a roadmap with estimated timelines and responsibilities
- Final Review (30 min):
- Recap decisions, assign ownership for next steps, and confirm documentation responsibilities
Expected Final Deliverables
- Documented List of All Ideas: Clustered and prioritized, including rationale for selections and exclusions
- Low-Fidelity Prototypes: Wireframes or clickable prototypes for the 2 selected features
- User Flow Maps: Highlighting where new features fit into the current experience
- Feature Implementation Plan:
- MVP definitions
- Timeline/roadmap for design and engineering
- Owner assignments
- Workshop Summary Report:
- Process recap
- Workshop outcomes
- Next steps checklist for the product team
Industry Alignment
- Fitness app success relies on rapid feature iteration, user engagement, and trustworthy analytics. This workshop format is practical for mobile software, ensures cross-disciplinary collaboration, and balances ambitious thinking with focused, execution-ready outcomes.
Tools used
From brief
Topics
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