Design Workshop Plan

Design Workshop Plan

Theme: Shaping the Future of Mobile Fitness Tracking

Objective

Identify and refine the most impactful new feature ideas for our fitness app; align these with business goals and user needs; and produce actionable plans and prototypes for development.

Participants

• Product designers
• UX/UI designers
• Product manager
• Mobile engineers
• Marketing representative
• Customer support representative

Timeline & Activities

Day 1: Preparation

• Pre-workshop Survey: Gather initial feature ideas and user pain points from the team and select user interviews.
• Workshop Kick-off (30 min):
  • Welcome and introduction
  • Define goals, agenda, and ground rules
  • Briefly recap app’s mission, industry trends, and key user stats

Day 1 Morning: Ideation & Divergence

• Lightning Demos (45 min):
  • Review competitor apps and relevant innovations
  • Share inspiring product screenshots or experiences
• Brainstorming Session (90 min):
  • Silent sketching: Each person draws out one or two ideas (30 min)
  • Round-robin sharing: Each participant shares, others ask clarifying questions (30 min)
  • Clustering: Group related ideas into themes (30 min)
• Break (15 min)

Day 1 Afternoon: Prioritization & Selection

• Dot Voting (30 min):
  • Each person gets 5 votes to select their top ideas
• Feasibility Mapping (45 min):
  • Prioritize ideas using an impact/effort matrix
  • Discuss technical, design, and business constraints
• Decision Roundtable (45 min):
  • Evaluate top 3–5 ideas against business goals, user value, and feasibility
  • Select 2 features to take forward

Day 2: Prototyping & Planning

• User Journey Mapping (60 min):
  • Map how the new features integrate into the app’s user flow
  • Identify key screens, actions, and pain points
• Wireframe Jam (75 min):
  • Teams of 2–3 create low-fidelity wireframes
• Group Critique (45 min):
  • Present wireframes, gather constructive feedback
• Break (15 min)
• Feature Rollout Planning (60 min):
  • Define MVP scope for each feature
  • Create a roadmap with estimated timelines and responsibilities
• Final Review (30 min):
  • Recap decisions, assign ownership for next steps, and confirm documentation responsibilities

Expected Final Deliverables

• Documented List of All Ideas: Clustered and prioritized, including rationale for selections and exclusions
• Low-Fidelity Prototypes: Wireframes or clickable prototypes for the 2 selected features
• User Flow Maps: Highlighting where new features fit into the current experience
• Feature Implementation Plan:
  • MVP definitions
  • Timeline/roadmap for design and engineering
  • Owner assignments
• Workshop Summary Report:
  • Process recap
  • Workshop outcomes
  • Next steps checklist for the product team

Industry Alignment

• Fitness app success relies on rapid feature iteration, user engagement, and trustworthy analytics. This workshop format is practical for mobile software, ensures cross-disciplinary collaboration, and balances ambitious thinking with focused, execution-ready outcomes.