DashIn-Marketing Campaign analytics Dashboard

Goal: Design a dashboard section that dynamically changes based on user selection, and provides contextual insights based on the data.

• Data: Overall Campaign Performance: (e.g., Total Clicks, Impressions, Conversions, Cost, ROI) - presented as key numbers.
• Campaign List: A table or list of individual campaigns.
• Detail View (Dynamic): When a user selects a specific campaign from the list, the dashboard below updates to show:
  • Performance Trend for that specific campaign (e.g., daily clicks/conversions over time - line graph).
  • Audience Demographics for that specific campaign (e.g., top age groups, gender distribution - pie/donut charts).
  • Key Insights/Recommendations based on that campaign's performance (e.g., "Campaign X is performing 20% above average, consider increasing budget," or "Campaign Y has a high bounce rate, review ad copy").
• Focus: Information Architecture: How do you structure the dashboard so the user easily understands how to filter and see details?
• Dynamic States: Clearly indicate the active selected campaign. How does the "loading" state look when new data is fetched?
• Contextual Color: Use color to highlight the selected campaign, and to visually differentiate the insights/recommendations (e.g., green for positive, red for negative, blue for neutral information).
• Clarity of Insights: Make the insights concise and actionable.