Cox Contour TV: Desktop Redesign
Cox Communications is the third largest cable television provider in the United States and they provide a video streaming service to their customers. While their application features a respectable design, users accessing the streaming service via the web are treated to a separate, poorly designed interface.
Methods:
In order to improve the Cox Contour web experience, I elected to research 3 different task flows and then made comparisons with Cox's native app and HBO Max's desktop interface. Adapting some features from the Contour App interface provided consistency across the brand interfaces. Then adapting pieces of HBO Max's interface helped deliver an improved experience for desktop.
Reviews
2 reviews
Hi Jared, Looks like you’ve made a great start on your project! However, it’s a bit challenging to follow your design process in Figma. I’d suggest summarising your key findings and presenting them in 2–3 simple slides. This way, you can clearly show the problem you were solving, your process, and the final solution.
It’ll make it much easier for everyone to understand your project and provide valuable feedback.
Keep up the great work!
Yuliia
Hey there,
I just explored your Cox Contour TV desktop redesign case study on Uxcel and the full Figma board—really impressive work! Even as a low-fidelity prototype, it clearly reflects solid UX thinking and a user-centered approach.
🌟 What’s Working Well
- Structured UX Process: Your case study walks through key stages—problem definition, personas, user flows—which shows you’re thinking strategically, not just visually.
- User-Focused Wireframes: Even without UI polish, your layouts are intuitive and align well with the user needs you outlined.
- Thoughtful Flowchart: It's great to see how you mapped out the experience; it helps communicate the logic behind your design decisions.
✍️ Suggestions for Improvement
- Flowchart Conventions: Consider using circles for actions (like clicks or interactions) instead of squares. This small change aligns with standard diagramming practices and helps clarify flow.
- Add Context to Lo-Fi Work: In your Uxcel write-up, you might mention that this is a lo-fi prototype—so viewers focus on your UX process rather than expecting visual design.
- Label Wireframes More Clearly: Adding brief annotations or scenario-based use cases would help communicate how users move through the product.
- Consistency in Terminology: Keep labels uniform across your flowchart and wireframes for smoother stakeholder understanding.
🧠 Final Thoughts
You’ve laid a strong foundation—your process is clear, your intentions are thoughtful, and your structure makes sense. With just a few tweaks in presentation and flow documentation, this case study could stand out even more as a showcase of your UX chops.
Keep up the great work!
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