Color Pallet Creation

Project Overview

Rue.dimentary is a small freelance brand that offers guidance, resources, and coaching for individuals navigating career pivots and learning transitions. The goal of this project is to translate Rue.dimentary’s voice and values into a cohesive visual identity that can serve as the foundation for future brand assets and digital presence.

This initial design phase will focus on establishing the tone, color scheme, and early iconography that reflect Rue.dimentary’s unique personality.

Objectives

• Create a distinctive color palette that embodies Rue.dimentary’s tone and values.
• Explore initial visual motifs or iconography that could support future brand assets (website, social media, downloadable guides, etc.)
• Establish visual consistency that aligns with Rue.dimentary’s voice and mission.