The Home Store - Checkout Page

Overall, the design demonstrates that you have a solid understanding of key UX principles, effectively reducing friction, minimizing cognitive load, and offering multiple payment options to meet diverse user needs. However, there are a few areas that could be refined to further enhance the user experience.

Currently, the primary call-to-action (CTA) button blends too much with the surrounding UI, making it less noticeable. Given that the design is in greyscale, using a distinctive color or adjusting the placement of the button could improve its visibility and encourage users to proceed with their purchase.

Additionally, the form fields should be tailored to the selected region. For example, in the UK, "post codes" are used instead of "zip codes," so local terminology should be displayed to ensure clarity and reduce user confusion.

It might also be worth considering a guest checkout option, especially if the goal is to minimize cart abandonment. Many users may leave the checkout process if forced to create an account before completing their order.

Another important addition would be adding real-time, inline validation for form inputs, including error handling. This approach can help reduce user frustration by providing immediate feedback and preventing errors from being discovered only at the final submission stage.