Checkout Experience for Purchasing Tech Products

In this project, I designed a checkout flow for an e-commerce platform dealing with tech gadgets, focusing on reducing cart abandonment rates. I focused on prioritizing intuitive navigation, and helpful microcopy that guides users through their purchase. 

Usability:

I aimed for the form to be clean and straighforward, with helpful prompts to guide users through. One of the key features is using a single name fiels, which makes it quicker and easier for users to fill out, especially in a global context where naming conventions vary. 

Scannability:

The layout is easy to scan, with sections clearly separated so users can quickly find what they need. Light colors are used to ensure the design is easy on the eyes and passes WCAG accessibility guidelines. Key info is highlighted with bold text so users don't have to read everything to get the important details. 

Visual design:

The design is modern and contains light colors. I aimed for typography that is easy to read, with bold headings that makes navigation smooth.