Case study: enhancing user engagement for ivi

Project Overview

• Objective: Design new features to increase user engagement and attract new users for ivi, a streaming platform
• Role: Product designer at UX Boost 2024 (intensive course)
• Duration: 4 hours
• Tools Used: Figma

Problem Statement

• Challenges: Users are looking for better interaction options while watching movies together. Current third-party applications like Rave are popular, and ivi aims to offer a more engaging and integrated solution.
• Goals: Develop features that make ivi more useful than third-party apps for collaborative viewing, enhancing the mobile and TV app interfaces.

Feature 1: Collaborative Viewing Recommendations

• Hypothesis: Recommendations based on group interests will facilitate easier movie selection for group viewings.
• Solution: Implement a voting system where users can vote on randomly suggested movies or select their own. The system then refines suggestions based on group preferences.

Feature 2: Gamified Viewing Experience

• Hypothesis: Gamification will attract a new audience by making the viewing experience more interactive and fun.
• Solution: Introduce interactive quizzes and challenges during the movie. For example, guess the killer in a mystery or guess a character’s line during a muted scene. Users earn points and achievements.

Feature 3: Public Viewing Rooms for Live Events

• Hypothesis: Public viewing rooms will create buzz and attract viewers, especially for live sports events.
• Solution: Enable live chat and voting features during events. Users can highlight key moments like goals or critical plays, which are then marked on the timeline for easy review.