Car rental app - Onboarding

Onboarding Design for a C2C Car Rental App.

In this project, the main focus was to create a simple, seamless, and user-friendly experience to introduce the app and guide users through the initial steps. Since this is a C2C (Consumer-to-Consumer) car rental platform, where users can rent cars and list their vehicles for rent, the onboarding flow needed to be clear and informative for both users.

Challenges in Onboarding:

Building Trust: Since users need to feel confident in renting out their cars or booking vehicles from others, emphasizing security and service quality was crucial. One of the onboarding slides highlights safety and rental standards to reassure users.

Simplifying the Sign-up Process: A complicated sign-up process can lead to high drop-off rates. To prevent this, multiple login options (email/phone number and Google sign-in) were provided, ensuring a smooth and effortless entry.

Guiding Users Visually: Instead of overwhelming users with long texts, minimal and engaging illustrations were used to communicate key concepts quickly. This reduces cognitive load and improves information retention.

Optimizing Calls to Action (CTA): Each slide prominently features two key buttons "Login" and "Register" positioned at the bottom for easy access. The blue "Register" button stands out, encouraging new users to take action.

Design Highlights:

Color Scheme: A blue and white palette was chosen to evoke trust and professionalism, ensuring a clean and modern look.

Typography: A clear visual hierarchy makes it easy for users to scan and absorb important information.

Icons & Illustrations: Minimalist and flat-style visuals enhance engagement without cluttering the UI.