Boemenhuis Hofman

Goal

The goal of this design is to create an attractive and user-friendly e-commerce website that promotes the sale of flowers and bouquets. The website should highlight the top bouquets of the month and be easy to navigate, allowing customers to quickly find and order the right bouquets.

www.bloemenhuishofman.nl

Requirements

1. Header

• Logo and main menu with categories.

• Customer service and contact information.

• User account and shopping cart icons.

2. Main Banner

• Promotion of the top 5 bouquets of the month.

• Call-to-action buttons to view the top 5 and all bouquets.

• Visually appealing bouquet image.

3. Bouquet Categories

• Buttons for different occasions such as congratulations, get well, and funeral.

4. Featured Bouquets

• Display of the newest bouquets with pricing information.

Design Details

• Colors:

• Use of soft, natural tones that reflect the floral themes.

• Contrasts must comply with WCAG (Web Content Accessibility Guidelines) to ensure readability and accessibility. This means a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

• Contrast:

• High contrasts between text and background to improve readability, such as dark text on a light background.

• Buttons and links must be clearly visible and distinguishable using contrasting colors.

• Font Usage:

• Clean, readable fonts that convey elegance and simplicity.

• Consistent use of font styles for headings, subheadings, and body text to promote hierarchy and ease of reading.

Purpose of the Design

The design should be visually appealing, promote the top bouquets of the month, and offer a smooth user experience so customers can easily navigate the offerings and make purchases. Accessibility and usability are crucial to reaching and serving a broad audience.