Baby Shop

Hey Ahmed 👋,

Fantastic job on your User Persona project for the Baby Shop platform! 🎉

I can see the dedication behind your research process, especially your combination of semi-structured interviews and surveys to gather meaningful data from real users.

The connection between your personas and your research goals is solid, and I appreciate the clarity of your findings.

Here are a few areas you could explore further:

• You surfaced some great themes (like saving time and tracking orders), but adding more emotional depth, such as what frustrates or delights moms during the shopping experience, could help enrich the personas.
• Including brief quotes or direct insights from interviews would make the personas feel more grounded in real user behavior.
• While the demographic consistency helps with clarity, the “Goals” and “Frustrations” sections could be refined to avoid repetition and improve grammar. Also, watch for typos like “Golas”, which affect presentation quality.

One suggestion:

Add a quick summary insight or design implication for each persona. This helps stakeholders quickly connect the persona to product decisions. Example: “This persona needs simplified reordering and fast delivery tracking features.”

You’re on a great path! Your research is solid, your persona structure is clear, and your findings are relevant. Keep building on this impactful work. 🚀