Ardcoin 3.0 social media
Ardcoin 3.0 is the loyalty point system for Ard Financial Group, introduced last year as a rebrand of the previous version. As a senior graphic designer, I played a key role in creating engaging social media content, templates, and introductory videos to promote Ardcoin 3.0.
Key pain points:
- Outdated branding: The previous design lacked modernity and appeal.
- Low user engagement: The loyalty program wasn't actively used by many customers.
Objectives:
- Modernize the brand: Create a fresh and contemporary visual identity.
- Increase user engagement: Develop engaging content to encourage active participation.
For comparison check out ardcoins social media
Reviews
1 review
Hey Yadamdorj,
Great start on uplifting their visual identity. I think it's tricky to work with lots of gradients and colors and you've done well make it work for most parts, like the text gradients, some of the backgrounds etc
Where the colors aren't working so well are with the buttons. Maybe work with more harmonious colors or keep it simple by going for a contrasting white or black depending on the background.
You'd have to experiment a lot more with such gradients, maybe find some brands with similar color treatments or combinations to help guide you more.
Cheers!
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