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My project focuses on improving the user experience, promoting Allbirds' sustainable products, and simplifying online shopping. The primary challenge was enhancing website navigation and mobile responsiveness to create a more user-friendly online store. To achieve this, I designed a clean, intuitive interface and improved mobile compatibility, resulting in a seamless and engaging shopping platform.

I’d love to hear your comments and suggestions on how I can further improve this project!

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Tools used

Figma
Adobe Illustrator
Adobe Photoshop

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Reviews

1 review


I found the case study to be amazing! I really liked the color choices, the minimalistic design, and the quality of the copy and microcopy. However, I noticed a few minor things that caught my eye:

1. The log-in form: The "Forgot Your Password?" link seems to be misaligned.

2. The font color for placeholders and texts like "forgot your password" seems to lack contrast.

3. The indicated error messages are confusing. It's not a good practice to display error messages when users haven't typed anything yet. I would prefer to see error messages in cases where users type an incorrect email or choose a password that is too simple.

Overall, I find your work fantastic! Well done :)


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